These partnerships aim to inform car owners of the value and benefits of vehicle service contracts and support Toco’s “Make Every Mile Count” campaign
WEST HILLS, Calif. – June 24, 2019 – Toco Warranty, a company that provides simple and affordable vehicle coverage repair plans, has partnered with a finance expert and two family and parenting influencers to support the brand’s Make Every Mile Count campaign. The partnerships will focus on how Toco’s benefits and services help customers keep their cars protected to enjoy life’s most memorable milestones.
The similarities between cars and humans are uncanny, and it’s easy to a view a vehicle less like a machine and more like a four-wheeled family member. In fact, a Toco Warranty-conducted survey* revealed that 60% of American car owners consider their vehicles to be a member of the family.
The Make Every Mile Count campaign intends to showcase the important relationships that Americans develop with their cars and encourages car owners to invest in vehicle repair coverage to keep it running for the long haul. Whether it’s a drive to work or across the country for a vacation, Toco Warranty knows every mile counts.
Beginning this month through the end of the year, finance expert Tarra Jackson and family and parenting influencers Stacey Garska Rodriguez and Kimberly Stroh will share their insights and personal experiences using Toco’s services across traditional and social media with the hashtag #MakeEveryMileCount.
About the ambassadors:
• Stacey Garska Rodriguez: Based in Houston, Stacey is a mom of three who shares family, parenting and budgeting content on her blog, The Soccer Mom. She has collaborated with several consumer brands and has been featured in ELLE, Motherly, Mamalode, Family Share and more.
• Kimberly Stroh: Kimberly is a lifestyle, family and travel influencer based in Atlanta. Her blog, The Savvy Mama Lifestyle, includes content on family activities, traveling with her two boys and parenting. She enjoys taking road trips with her family and has partnered with many car brands.
• Tarra Jackson: Tarra is a personal finance educator, syndicated blogger, speaker, author and TV and radio personality based in Atlanta. She shares strategic advice and tips focused on helping individuals reach their personal, professional and financial goals on her blog, Madam Money. Tarra has been featured in outlets like Black Enterprise, the Rickey Smiley Morning Show, Cheddar TV, Essence and Upscale Magazine.
“We’re excited to be partnering with Stacey, Kimberly and Tarra to demonstrate how Toco’s vehicle protection plans give car owners peace of mind without breaking the bank,” said Nota Berger, CEO of Toco Warranty. “With this new campaign, we hope to showcase Toco’s commitment to keeping Americans’ cars running longer and encourage them to share their memorable life experiences made possible because of their vehicles.”
With its mission to defy the standard in the vehicle service contract (VSC) industry, Toco Warranty offers customers a variety of benefits, including no up-front investment or long-term contract to sign, pay-as-you-go plans, a dedicated concierge, 24-hour roadside assistance, freedom to choose your mechanic, and rental car and hotel discounts.
For more information about Toco Warranty, visit www.tocowarranty.com, or call 855-298-8626. For reliable car tips and tools, follow Toco’s ambassadors Stacey, Kimberly and Tarra on their blog and social channels and share your story on how your vehicle helps #MakeEveryMileCount on social media.
*Toco Warranty conducted a survey of 2,000 U.S. car owners in 2019 using online and mobile polling.
About Toco Warranty
Founded in 2013 and based in Southern California, Toco Warranty’s mission is to offer drivers simple-touse and financially smart vehicle repair coverage that can be purchased using a monthly payment plan. Backed by an A-rated insurance carrier, the company offers vehicle service contracts nationwide, as well as mechanical breakdown insurance for California residents. Toco gets it done for drivers with cars three years and older through plans that cover parts for a car’s engine, transmission, drive axle, electrical, cooling system, AC, fuel system, and more. Toco’s promise to put customers first is supported by supportive tools and benefits, from the MyToco customer portal and 24/7 roadside assistance to a dedicated concierge and the Ethos Council, which was designed to encourage transparency and ethical practices across the company.
For more information, visit www.tocowarranty.com.
MEDIA CONTACT:
Natalie Alatriste
natalie.alatriste@rbbcommunications.com
305-967-6676
